In our experience buyers generally buy for one of five reasons:
- To expand into disciplines in which they are under represented or not represented in at all.
- To add strength to an existing company which has lost its growth momentum.
- To consolidate strength in a particular sector by acquiring a complementary agency.
- To leverage client relationships.
- To add geographic access.
Sometimes acquisitions are left on a stand-alone basis, with an agreement on how to exploit group synergies, sometimes the acquisition is made with a view to a merger with an existing company. Whatever the circumstances our international practice can provide buyers with practical help by:
- Reviewing the practical application of a proposed M&A strategy.
- Identifying target companies which meet the brief.
- Assisting in negotiations through to Heads of Agreement and letter of intent.
- Managing value expectations.
- Identifying delicate issues such as culture, and proposing how best to address them.
- Conducting soft due diligence into the critical non-finance areas such as the strength of client relationships and staff morale and motivation.
- Advising on deal structures which suit both parties.
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