
Pedro has been dedicated to the Advertising and Marketing Communcations now for 20 years. With a bachelor degree in Information Sciences/Advertising, in 1986 Pedro move to Boston, USA to get his Master’s in Business and Organizatinal Communications in Emerson College.
He started his career in advertising in Bates Group and Ricardo Pérez Asociados (the number one independent agency in Spain at the time). In 1992, Pedro joined Saatchi & Saatchi as an account director for P&G, moving up to Managing Director and CEO in 1996. After 7 years with Saatchis, he moved to the Ogilvy Group where he led the Madrid’s advertising business for 6 years, first as MD and since 2002 as President/CEO. In 2006, Pedro started his own marcoms consultancy firm, Onpartners which is still running.
During his career, Pedro has worked with major interntational and local clients and today he is the Managing Partner for M&A projects in Spain and Portugal.