Keith McCracken

Regional Director North America

Keith McCracken was born in Liverpool, England and has enjoyed a career that spans both sides of the Atlantic. In 1989 McCracken founded the marketing communications agency McCracken Brooks and under his leadership, the agency gained international recognition for its breakthrough ideas and creative work and was named the Unites States’ Marketing Agency of the Year, an unprecedented and still unmatched three years in a row from 1991 to 1993.

In 1999 McCracken resigned his Chairman & CEO positions at McCracken Brooks and in September of that year he accepted an invitation to become an Adjunct Professor at the University of St. Thomas, Minnesota in the MBC program lecturing in Promotion Marketing.
In January 2000 McCracken was one of the founding partners of the GEM Group, an international sports, events and sponsorship marketing agency and was appointed CEO in 2003. The business grew quickly, via a series of mergers and acquisitions, to over three hundred employees across North America, Europe and Asia. Keith is currently non-executive chairman of Vismail America; a Minneapolis based, rich media email-marketing application and service provider.

In September 2007, Keith was appointed as Regional Director, North America for Results International.