Chris Beaumont

Regional Director, North Asia

Chris, a British national, enjoyed a varied career before coming to Tokyo over 16 years ago. He began his professional life as an academic, and for ten years was a Professor at London Business School. Chris has also worked for a number of global management consultancy strategy boutiques in both Europe and North America. His route into brand marketing communications was to create a joint venture with CDP while at Coopers & Lybrand, for the purpose of new business. He was so intrigued by CDP that he became their Business Development Director.

For 10 years Chris was with McCann-Erickson in Asia; he was both Vice-Chairman of their operations in Tokyo and Chief Strategy Officer for WorldGroup across Asia. At the same time he led the turnaround and success of their brand and consumer research firm. Chris then spent some 6 years leading Grey Group Japan during which they prospered on all key dimensions, and extended its specialist communications capabilities through the acquisition of Grey Healthcare.

Chris’s outside interests include sports (although unfortunately more as a spectator these days), cross-cultural studies, and fine dining. He loves to catch the latest DVD at home too.