M&A Survey 2009
In early 2009, Results International conducted their annual survey of over 1000 senior executives at leading marketing communications firms concerned with corporate development prospects for industry mergers and acquisitions.
The key findings are as follows:
- Digital direct marketing is expected to have the fastest growth with traditional advertising ranking the lowest.
- Within digital marketing, social networking is perceived to be growing the fastest, while mobile marketing was considered only the 6th fastest area of growth despite being one of the few areas where M&A activity in 2009 is expected to exceed that of 2008.
- As would be expected 72% of respondents consider that the attitude of banks and institutions to make funds available for acquisitions has reduced compared to 12 months ago
- The main issue when considering acquisitions is to achieve a strong cultural and strategic fit with securing new skills (possibly digital?) and prospects for growth of secondary and tertiary importance.
To order your copy please email alurssen@resultsig.com
