Achieving full value from mergers and acquisitions in marketing communications
by Graham Beckett
M&A is growing strongly again in marketing communications - but too few deals are really successful. Driving Successful M&A combines experience, insight and new research for both buyers and sellers trying to balance risk and reward. This comprehensive overview includes:
- Research into what makes for effective M&A.
- Insights into timing the sale process and identifying appropriate buyers.
- Expert advice on how to structure a deal, maximise the valuation and understand the role of due diligence.
- Guidelines on post-acquisition communications and integration.
Driving Successful M&A written by Graham Beckett, founder and CEO of Results International LLP. A well-known authority on M&A in the UK and global marketing communications sector, Graham draws on his many years' experience in this field to describe the critical success factors for acquisitions. The book also includes findings from Results' recently sponsored Ashridge Business School research into M&A issues.
Since its inception fourteen years ago, Results has advised vendors in over 100 M&A transactions in the UK alone. There are many easily avoidable mistakes often made by both buyers and sellers which can cause an acquisition to go spectacularly wrong. Equally, there are easy steps for getting it right.
Contributions from well-known London-based lawyers Lewis Silkin and Osborne Clarke, and from accountants Willott Kingston Smith, add to the rich and comprehensive coverage of this emotionally charged subject.
Available now for £25.00.
Click here to order a copy
