Value Improvement Audit

Is it time to review the growth of your business?

What is a VIA?

Every company has a value whether the owners wish to sell at some point in the future or not. One of the primary responsibilities of management is to increase the value of the company to its shareholders, customers and staff. However, it is always difficult for those with immediate responsibility to assess that value accurately, without the assistance of independent third parties.

Value Improvement Audit© (VIA©) is a simple means to assess the current value of a company and to identify areas that will enhance value if tackled in a timely and coordinated way. Used as a diagnostic tool, the VIA© sets out to achieve an objective assessment of the crucial factors that affect value in any marketing communications business.

Why VIA?

VIA© helps a company’s management to identify value improvement areas that are critical to the success of the business. Based upon objectively assessed criteria, using our diagnostic model ‘The 7 R’s’, VIA© allows management to create an Action Plan and Route Map to maximise value, thus making it easier to identify specific areas where a significant improvement in effective management of the business can be achieved. The return on investment from VIA© is better shareholder value, better delivery to clients and improved operational effectiveness and efficiency..

Results’ 7R’s Model

An agency’s long term commercial performance is a measure of the average profit potential of the sector plus the competitive strength of the agency and how that is applied in an active business environment.
Results’ 7R’s Model utilises seven objective criteria to assess an agency’s ability to perform to the full extent of its capabilities and against industry benchmarks. These are:

  • Revenue growth
  • Relationships
  • Reputation
  • Resource
  • Return
  • Route and Reality.

This review creates a unique blueprint that can be used to identify issues and opportunities within the business that need to be addressed.  That knowledge is then used to guide the agency towards a more confident and profitable future and one that fully realises the aspirations of its management team.

Deliverables

Identification of areas for improvement
A comprehensive report on problems and opportunities
An objective review of possible solutions
The completion of forward planning tool, 7 Steps to Heaven
Coaching through change

Critical areas for business valuation, including:
The legal entity & structure of the business
The team (dynamics, leadership qualities, staff development and succession management)
Brand positioning
Reputation and visibility
Client analysis (retention, dependency, profitability) 
Financial review & KPIs
Industry benchmarks
SWOT analysis
New business development

To obtain further information please contact:

Caroline Johnson
cjohnson@resultsinternationalgroup.com
02076297575