7th Global Marketing Conference
Digital Disruption: Its Impact on Marketing Communications
21st-22nd September 2006- Hôtel Concorde La Fayette, 3, Place du Général Koenig 75017 Paris
The world of marketing communications is constantly evolving. There is now more consumer
control, more channels of communication and more enterprise moving online. With the maturing
of the web, we are witnessing a renaissance within the digital arena. The web is now available to
and trusted by a wider audience than ever before, opening commercial and communication
opportunities, driving innovation, and in its path disrupting traditional business models.
This conference aims at turning today’s digital challenges into future business opportunities.
This year, speakers from the US, UK, France, Spain and Germany will meet to examine their
response to the trends and key issues confronting a rapidly changing, dynamic and globalised
marcoms industry.
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| Programme |
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