Results International 9th Global Marketing and Communications Conference
Growth in Challenging Times:
Investing in performance, talent and technologies
18th-19th September 2008, W Hotel, New York
A one and a half day conference, with a evening cocktail party at the Manhattan Penthouse for all delegates and speakers.
$945 (+17.5 % VAT for UK delegates)
Please note that a discount of 10% will be provided for two registrations and 20% for three or more.
The world of marketing communications and new media is changing fast. There is now
more consumer control, more channels of communication and more enterprise moving
online. In this competitive era it is important to know how to create a high performance,
sustainable agency business that reaches maximum growth potential and value.
Leading players at the forefront of successful change will share their responses to
these trends and show how to stay ahead in a dynamic and increasingly global
industry.
- What does a high performance agency look like?
- US agencies - are they ahead of or behind global trends?
- Growing with other people’s money
- How to stand out from the rest
- Growth and expansion internationally
- What next for ad technology?
- Knowing when to sell
Please click here to downlaod the full programme.
For more information on the W hotel please click here. We have a special group rate available, please contact Jennifer.Delgado@whotels.com and mention Results when making a reservation.
Why not combine your trip to NYC with a visit to AdWeek, 22nd-26th September? Click here for details.
Speakers Include:
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Thurday 18th September:
Morning Session:
9:00 Introduction & overview of conference theme
Today’s Conference Chairman: Chris Jones, Non-Executive Chairman, Results International
9:30 Morning keynote speaker: Achieving strong growth in an evolving marketplace
Andrew Robertson, President & CEO, BBDO Worldwide, Inc.
10:00 Creating a global revolution in advertising
David Verklin, CEO Canoe Ventures, LLC
10:30 Valuing digital agencies
Seth R. Alpert, Managing Director, AdMedia Partners, New York
11:30 Growing with other people’s money
Geoff Hamlin, Partner, Cartesian Capital Group
12:00 Standing out from the competition
Brian Wieser, CFA/SVP Magna (Interpublic)
12:30 Being client-centric
Ian Millner, CEO, iris Worldwide
Afternoon Session:
2.30 The future of ad technology
Ben Fox, VP Product Development, Adconion
3:00 The dynamics of growth by acquisition & current market conditions
Keith McCracken, Regional Director, North America
4:00 Beyond search engine marketing
Don Scales, CEO, iCrossing
4:30 Mobile marketing – when will it arrive?
Dan Parker, Creative Director, Sponge
Friday 19th September:
8:45 Summary update from today’s Conference
Chairman: David Bell, Operating Advisor, Pegasus Capital Advisors
9:00 Morning keynote speaker: Is the US ahead or behind global trends?
Andrew Bennet, Global Chief Strategy Officer, Euro RSCG
9:30 Agency Convergence – how to stay one step ahead
Cliff Fluet, Partner, Lewis Silkin
10:00 Growth and expansion within the Brazilian market
Eduardo Fischer, CEO, TotalCom, Fischer America, Sao Paulo and Juan Andres Gayon, President, RNL
11:00 Building A Competitive Agency
Steve Gatfield, CEO, Lowe Worldwide and EVP, Strategy and Network Operations, IPG
11:30 Strengthening business values through technology
Lori Bellows, Senior Legal Council, Nokia
12:00 What we must do to win
Tom Harrison, Chairman & CEO, DAS Global, Omnicom Group Inc.
Sponsors:
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